Free Resources to Empower Artists
Essential Information Every Artist Needs to Know.
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How We Got Here.
A little bit of history
Traditional Artist Development & Management in the Music Industry
For decades, artist development and management have been structured around the major label system, with a few independent variations. Here’s how it has typically worked:
1. Artist Development (Label-Controlled)
Major labels historically invested in promising artists through development deals. These deals provided funding for training, image-building, songwriting, and production—but with strings attached. Labels controlled the process, deciding everything from branding to sound direction. If an artist didn’t meet expectations, the label could drop them, leaving the artists in debt for the investment the labels made.
2. Today
Major labels are doing far less in terms of traditional artist development than they used to. Decades ago, labels would sign promising artists early in their careers, provide financial backing, and invest time in developing their sound, image, stage presence, and overall brand before pushing them into the mainstream. However, in today’s industry, that kind of investment is rare.
3. Traditional Management (Percentage-Based)
Artists often sign with a manager who takes a standard cut (typically 15-20%) of their income. Managers act as intermediaries, handling business negotiations, networking, and career strategy. While managers can be valuable allies, their incentives are tied to the artist’s income, which can create conflicts—especially for emerging artists who aren't yet generating significant revenue.
4. The Bottom Line
The traditional model often prioritizes control over collaboration, debt over independence, and long-term contracts over flexibility. While some artists find success, many end up stuck in bad deals, losing ownership of their music, or feeling powerless over their own careers.
How Seven Stone Pillars is Taking This Concept Somewhere New
Seven Stone Pillars keeps the best parts of artist development and management—guidance, strategy, and support—while removing the traps that have held artists back for decades.
1. True Artist Empowerment (Not Control)
We don’t take ownership of your music, your brand, or your earnings. Every service is transparently priced—no hidden fees, no long-term contracts, and no giving up future revenue. You stay in control of your career while getting real, hands-on support.
2. Strategic & Personalized Development
Instead of a “one-size-fits-all” approach, we work collaboratively with artists to create tailored strategies based on their specific goals, challenges, and career stage. This isn’t just education—it’s deep industry research, problem-solving, and actionable, personalized implementation.
3. More Than Coaching, Consulting, or Courses
We blend accountability, education, research, and business strategy into something entirely new: An Immersive Artist Partnership. Think of it as a mix of coaching, mentorship, and strategic business development—but built around you. You’re not just learning what to do; you’re actively building your career in real-time with expert guidance, a growing community of like-minded artist entrepreneurs, and only paying for the services you need.
4. Flexible & Accessible
Whether you’re looking for quick insights or an in-depth strategy, you choose the level of support that fits your needs and budget. No locked-in deals. No pressure. Just partnership, collaboration, and real results.
The Future of Artist Development & Management is Here
Seven Stone Pillars isn’t just another music business trap — it's a new independent path built to serve artists.
While the old industry paradigm leans more and more on streaming services, AI, and 360 deals, we're supporting artists and pointing them toward success in a new direction.
Harmonizing creativity and business.
Live learning experiences — structured around artists' needs.
Clear outcomes with no hidden fees, percentages, or long-term contracts.
No more giving up ownership.
No more signing away your future.
No more trying to figure it all out alone.
Whether your long-term plan is to remain entirely independent throughout your career or sign a more balanced major label deal — we're working to put an end to exploitation through education and empowerment for artists.
It’s time for artists to own their music, their careers, and their success.
Seven Stone Pillars - Supporting artists.
